Via Toscanini 36/2 - Jesolo 30016 (Venezia) Italy - tel. +39 0421 350836
LUDIS srl, the name that comes from DIScrete LUxury, is a company founded by Luca Calzavara and Giordano Masarin, an Italian team driven by the desire to create a product that is completely new and dynamic with the elegant and intriguing fascinating charm which has always been characteristic of the distinctive style of products made in Italy.
The result of a consolidated experience in the field of hair care and extensions, Ludis is the synthesis of years of observation, experimentation and of articulated research, the aim of which is the absolute protection of hair and the indisputable choice of the most valuable raw materials.
Ludis is today synonymous of luxury, a discrete glamour that is mysterious and intriguing, never impudent, unveiling a new concept of hair extensions that is the image of prestige and class. Even if the firm is relatively young, it has, in its short months of activity, become a forerunner in the production and the care of hair.
Our current headquarters is to be found in Jesolo, Italy, one of the most important European tourist resorts.
Why Indian Hair?
Because thanks to the rituals held in the Tirupati in the state of Andhra Pradesh, an amazing quantity of hair is made available to us.
LUDIS is supplied exclusively from Indian temples where millions of people offer their hair to the gods in an ancient and heartfelt rite belonging to the Hindu tradition. This rite serves to purify the person from a negative destiny and to augur good fortune.
More than 600 barbers cut about a ton of hair from the thousands of pilgrims daily which, until recently, was systematically thrown away.
Now, instead, the cut hair is a never ending source of income for the Temple. The money earned from the sale of the hair, which occurs exclusively at auctions, is used to decorate the Temple itself, pay the attendants who work there as well as to build roads, schools, hospitals and orphanages
Our stable presence in India, the major producer of locks of hair worldwide, the extensive understanding of and the constant monitoring of our local market, allows us to gain an elevated ability in selecting only the best quality hair, plaited hair and, that is, hair that is carefully selected following the correct roots to ends order.
Indian
The type used by LUDIS is the best hair currently on the market which offers hair of the same structure as in European hair, available only in dark colours. It is excellent because it almost all cases it has never undergone chemical treatments. This hair is easily decoloured and just as easily coloured, it maintains both setting and permanent waves well and it can be found in good quantities, thanks to the typical devotion of the Hindu people.
Other types of hair at present on the market:
European
European hair allows for a vast range of natural colours but is difficult to find, expensive and has often undergone chemical treatments. The countries most interested in this market are Eastern European countries even if a few years ago there was some debate about the methods in which the hair was gathered, for example from inmates of hospitals and gaols.
African
African hair is generally tightly coiled and too fine, difficult to style, available only in very short lengths and never more than 30 cm long.
Asian
This hair type is very straight and structurally different to European hair being coarse and rebellious to treatments and styling. Many firms use this type of hair passing it off as Indian hair. Its organic structure is almost completely destroyed (exfoliated) to render it more pliable.
Fumigation
The raw material (hair) in the country of origin (India) first undergoes a process of "fumigation" in order to eliminate any parasites are present even in crates or in which currently holds; it is certified by an phyto-sanitary officer, in respect and guarantee of the hygiene rules in place to add value to the quality of our hair. Once "fumigate" with the heat source material, however, already selected in braids began its long process of depigmentation, coloring and finishing.
Depigmentation
Through various processes the hair is completely stripped of its color pigments. The processing is very slow and gentle so as not to ruin the structure of the hair itself. Every company has its technical base for such operations, here in LUDIS all our hair is robbed of pigments with long processes even two weeks. This allows the hair to "suffer" so much content, leaving them for subsequent processing procedures and soft little dehydrated.
systems applications extensions
Simplicity and craftsmanship are hallmarks of the art extension LUDIS. The application, such as the removal, they become art, an art book rejects the use of futuristic techniques and not a high priority to consolidate the preparation and sensitivity of manual hairdressing Partners. Every gesture is carefully taking care of the hair for a change of course that enhances the fascination with simplicity. LUDIS closely resembles a mechanical property, where the plates are still flying manually and edges are filed with the planes. Hairdressers who work with us not using the technologies of multiple application, but rather seek their own hands as emotional. Passed the most original and creative to pay homage to the craft.
LUDIS The method is unique: no other system treats your hair in a kind perchèabbiamo ended hill, knots and seams.
Our modulation technique is the most lasting and most successful ever: fixing points very small, ergonomic, and attack the delicate LUDIS extension to your natural hair.
The outcome of applications LUDIS is an attack that can be easily combed, durable and, above all, does not damage your hair and respects your naturalness.
A hot MFL
For the application to run hot and the historical consolidated welding technology of transmission of heat.
A professional fully digital control of operating temperature (from 80 ° to 200 °) as well as the type of thickness of your All in one ® (1 / 3 small - 2 / 3 medium - 3 / 3 thick). < br />
Ergonomic design and functional, perfectly positioned on our mobile platform WORKSTATION work.
A cold SONICMACHINE
Technology and precision single functional. These are the simple details that make this method of application to the ultrasound result and better performance in this class. Our method of cold fusion using the tiny vibrations that melt in a rapid bonding of the All in one ®. Our system allows hardware SONICMACHINE perfectly flat or grain of rice that combine in a natural way locks ® All in one hair of the customer. The SONICMACHINE LUDIS addition to being extremely effective on bonding ® All in one, and allows good applications to any point of attachment.
Ergonomic design and high-tech, perfectly positioned on the mobile work platform WORKSTATION.
LUDIS Srl
P. IVA 03829070279
Via Toscanini 36 / 2
30016 Jesolo (Venice) Italy
tel. +39 0421 350836 - fax +39 0421 359064
